GBN: Missing the Point, Over and Over and Over Again

Not like I've never covered this topic before... here's my latest Gartner blog post...

"Missing the Point, Over and Over and Over Again"
I saw a quaint marketing message from a security vendor recently that made a call for "back to basics." This is a somewhat intriguing piece of advice to give, considering that the basics aren't really getting the job done these days. In fact, for that matter, security in general seems to be flailing about many a day trying to grope through the darkness for solutions to problems we don't really seem to understand or define very well. Unfortunately, we're constantly confronted with a shrillness in sales and marketing pitches that seems to spin us around, pointing us in every direction on the compass, and yet to what end? Context is missing...

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This page contains a single entry by Ben Tomhave published on September 25, 2013 10:47 AM.

PhD Opportunity at GWU was the previous entry in this blog.

GBN: Q4 Challenge: Drop "Risk," Be More Precise is the next entry in this blog.

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